Pulse Loop

Orbit Fitness opened its first studio with big ambition and no visual identity to match. We created an energetic brand built around a looping pulse line that represents movement, rhythm, and progress. The identity features a bold wordmark, vibrant electric colors, dynamic patterns, and motion guidelines for social content. Inside the studio, wayfinding, merchandise, and class schedules all share the same high-energy language. Members instantly felt part of a community rather than just a gym. Within six months, Orbit Fitness doubled its membership, launched branded apparel that sold out twice, and earned a fiercely loyal following across social platforms nationwide.